Brochure and Postcard Printing: Tips for Selecting Postcard Printers

Postcards are one of the most effective marketing tools for boosting your business. They are cheap and affordable and communicate your messages directly to your client. With advances in the field of printing technologies and machineries, you can print several postcards with varying designs in one pass and at a much cheaper price. Therefore, choosing the right postcard printer is a crucial step for getting the best value for your money.

Postcards are generally viewed at a very close distance. Therefore, quality is the first consideration while choosing the printer. The printer should be capable of delivering the best quality at an affordable price. Go through the samples of their prints and consult their existing customers on the quality of services they offer.

The postcard printer should have a fully equipped prepress as well as post press section. In the prepress section, qualified and professional graphic designers should advise you on designs, fonts, color schemes, formats, layouts etc. For example, the screen or resolution to be used for a graphic largely depends on the type of paper to be used for printing. A coarse, uncoated paper may not require very fine screen rulings or resolution. But coated, high-quality paper always require higher resolution, otherwise the image may get pixilated and may become unacceptable.

The printer you are going to select for printing your postcard should have advanced printing machines capable of printing minimum four colors. The new age computer process controlled printing machines require minimum manual adjustments in terms of ink-water balance and can therefore churn out more consistent high quality prints. Other crucial adjustments like print density, print clarity, etc. are also taken care of by the electronic sensors for delivering desirable quality.

Make sure your postcard printer has printing machines that can handle varying paper sizes and thickness. If your design is based on a specific paper size, which is not supported by the printing machine, it will cost you more because of higher paper wastage. Likewise, if the machine cannot handle very thin or heavy gauge papers, you may not get the desired quality you are looking for. It will be best to discuss these issues with your printer before finalizing the deal. Just check out if your postcard printer can handle large projects without failing on deadline.

In ideal condition, the postcard provider should offer one stop solution for your printing needs. They must therefore have a postpress operation unit and preferably a mailing facility. With a fully equipped postpress division, you can enhance the visual effect of your postcard with special treatments like varnishing, lamination, perforation, dye-cutting, dye-stamping, etc. If the postcard printer can offer you special services like handling mailing lists, marketing programs, or tailor-made corporate programs like variable data printing, network mailer, or account management facilities, you can expect a hassle-free end-to-end solutions.